2020 witnesses China’s first centenary goal, the end of the 13th Five-year Plan, and a new height of high-quality development. The leading role of brand in enterprise development is more prominent, and so is the brand value.
On May 10, 2020, the fourth Chinese Brands Day, Taier topped the authoritative “China Steel Technology and Service Supplier” brand list published by China Metallurgical News for the third time after receiving this honor in 2018 and 2019!
After years of hard work, Taier has achieved a layout from a single component to a whole industry. It has five series of products: complete sets of technology, core equipment, core spare parts, surface remanufacturing technology, turnkey service, covering more than 1,700 rolling production lines, engineering companies, design institutes and equipment manufacturing companies around the world, with domestic market share of leading products exceeding 50%. The company’s key products, including universal shafts, couplings, drums and bundling machines, have occupied a leading market share in China, which improves the localization level and the international right of speech of metallurgical products, making Taier rank among the world’s top three metallurgical coupling producers and achieve the leap from industry follower to industry leader, thus allowing “Taier Brand” to be widely known around the world.
Taier spares no effort to establish the metallurgical equipment industry value chain and ecological chain based on the mission of “leading industry technology and promoting industry development”. After continuous technological innovation, Taier has guided and participated in the drafting of 27 industry standards, built 8 national, provincial, and ministerial R&D platforms, and developed more than 10 major technological innovation projects at the national, provincial, and ministerial levels. Up to now, it has obtained 186 authorized patents, 37 patents for invention and 23 copyrights.
In early 2020, the COVID-19 epidemic was spreading. As a leading enterprise in the field of core spare parts for China’s metallurgical equipment, Taier was at the forefront of the fight against the epidemic. On February 1, Taier donated one million yuan specially used for the prevention and control of the epidemic in Ma’anshan City, Anhui Province. To support the upstream and downstream supply chains to resume work and production, Taier actively raised supplies and donated nearly 10,000 anti-epidemic masks while carrying out its own epidemic prevention and guaranteeing production to help brother companies win the battle against the COVID-19 epidemic by taking practical actions and fulfill the social responsibility of Taier brand.
In the future, Taier will continue to uphold the enterprise spirit of “Diligent management and pursuit of excellence”, carry forward the brand honor, responsibility and mission of “China Steel Technology and Service Supplier” by taking the values of “realizing customer value, employee value, investment value, and social value” as its responsibility to support the development of China’s steel industry and strive to realize the Chinese dream and a world-class manufacturing power!